Hitachi and MQDC Partner Up to Transform Malls and Offices into Integrated Digital Destinations

Hitachi Asia (Thailand) Co.,Ltd. has signed a Memorandum of Understanding (MoU) with Magnolia Quality Development Corporation Limited (MQDC) to launch all-new personalised and enhanced Consumer Experience (CX) services. These services will bridge online and offline channels for enhanced retail experiences that will greatly improve the quality of life for the Thai people.

Referred to as the “MQDC Placemaking 5.0 Digital Masterplan”, the initiative will bring innovative CX solutions to retail spaces, improving the safety, comfort and happiness of people. These solutions will aid in areas such as space planning, and will boost security, sustainability, and operational efficiency through the use of big data.

From left: Mr. Somsak Garnjanakarn, Chief Marketing Officer, Hitachi Asia (Thailand) Co.,Ltd. ; Mr. Andrew Hamilton, General Manager – Smart Digital Solution Business Development (SDBD), Hitachi Asia (Thailand) Co.,Ltd. & Head of SDBD Consulting Services ASEAN, Hitachi Asia; Mr. Kipsan Beck, President – Placemaking Business Unit, MQDC; Mr. Visit Malaisirirat, CEO, MQDC.

Hitachi and MQDC will begin work on this initiative in 2022 at True Digital Park (TDPK), one of Thailand’s latest and largest mixed-use properties, as well as one of Southeast Asia’s largest technology start-up hubs.

Hitachi brings to the table its wealth of experience in IT, including (but not limited to) state-of-the-art infrastructure and CX digital solutions such as:

• Automated operations: unmanned, fully automated retail stores that will create increased convenience while providing brand partners with real-time insights on consumer journey-mapping and purchase data.
• Augmented reality: a host of solutions from smart screens and applications to online platforms, enabling shoppers to make purchases at any time from wherever they are.
• Consumer personalisation: providing and recommending highly relevant and customised products and services through big data and analytics.
• Shopper flow & sentiment analytics: utilising facial recognition technology to improve security while providing advanced demographics and mood analysis, helping retailers to better understand and meet the needs of the community.

Mr. Van Tang, Director, Head of Business Development, and International Partnerships — Smart Digital Solution Business Development (SDBD), Hitachi Asia (Thailand) Co.,Ltd, said: “We are excited to work with MQDC on this game-changing project for landmark mixed-use real estate properties, including TDPK and The Forestias. Our partnership will help drive Thailand’s competitiveness, including deploying future-proof retail digital solutions across mega-scale Smart City transit-oriented developments in the Eastern Economic Corridor.”

Through this initiative, Hitachi hopes to continue creating services that increase safety, comfort, and long-term sustainability within the retail sector, improving the quality of life for all people.