THE FlRST
DECADE

1989- 1998

Hitachi Asia Ltd. was established in February 1989 from the merger of three companies - Hitachi Southeast Asia Pte. Ltd., Hitachi Electronics Components (Asia) Ltd and Hitachi Far East Ltd. The company was in Shenton Way until its move in 1993 to the iconic Hitachi Tower in Collyer Quay. Since its establishment, Hitachi Asia has achieved many significant milestones in our 30-year history.

1989- 1998

Hitachi Asia Ltd. was established in February 1989 from the merger of three companies - Hitachi Southeast Asia Pte. Ltd., Hitachi Electronics Components (Asia) Ltd and Hitachi Far East Ltd. The company was in Shenton Way until its move in 1993 to the iconic Hitachi Tower in Collyer Quay. Since its establishment, Hitachi Asia has achieved many significant milestones in our 30-year history.

BEYOND 1989

BUlLDlNG
A FlRM
FOUNDATlON

1989
FEBRUARY

Hitachi Asia Pte. Ltd. (HAS-SIN) was incorporated.

APRIL

HAS-SIN started operations with its first office at 78 Shenton Way.

Established Hitachi Asia (Hong Kong) Ltd (HAS-HK), HAS-Taipei (HAS-TP) office, HAS-Beijing and HAS-Seoul.

november

Established HAS Representative Office in Kuala Lumpur, Malaysia.

1990
APRIL

HAS-SIN was awarded the Operational Headquarters (OHQ) status by the Singapore government.

Established HAS Representative Office in Bangkok, Thailand.

October

Set up the International Procurement (IP) Division in Singapore to source and supply high quality, low cost parts, materials and equipment from Asia to Hitachi’s manufacturing plants worldwide.

December

Supplied the largest number of escalators and elevators (75 sets) to Ngee Ann City, a prestigious shopping centre along Orchard Road.

My most memorable moment was when I received my Employee ID. My number was E001. Hitachi does not limit employee career development. The only limitation is oneself.

May Chong
Corporate General Manager
Corporate Group
Hitachi Asia (Malaysia) Sdn. Bhd.

1991
October

Sold first million Made-in-Singapore Colour Picture Tubes (CPT) to a single major MNC in Singapore.

November

Started our 1st sponsorship of Christmas Light-Up and contribution to the Community Chest of Singapore as One Hitachi with other group companies in Singapore.

1992
October

Established Hitachi Asia (Malaysia) Sdn. Bhd. (HAS-ML) in Kuala Lumpur, Malaysia.

Established Hitachi Asia (Thailand) Co., Ltd. (HAS-TH) in Bangkok, Thailand.

1993
February

Supplied a set of dealing systems to Bank of China.

MARCH

HAS-SIN moved from 78 Shenton Way to new premises at Hitachi Tower, 16 Collyer Quay.

June

Established HAS-Philippines office in Manila.

July

Supplied power plant control system to The Hong Kong Electric Company, Limited.

SEPTEMBER

Started our HAS Library project with Hitachi Scholarship Foundation’s Alumni and contributed books and training aids to schools in rural Thailand.

1994
May

Established HAS-Guangzhou (HAS-GZ) and HAS-Shanghai (HAS-SH) in China.

AUGUST

Established HAS-Ho Chi Minh Representative Office in Vietnam.

Undertook our first large-scale industrial project of constructing a PET-bottle resin plant in Indonesia.

1995
JANUARY

Secured our largest single project from The Polyolefin Company (S) Pte. Ltd. for the construction of an LDPE (Low-density polyethylene) plant on Seraya Island.

FEBRUARY

Set up a Research and Development (R&D) Centre in Singapore.

MAY

Achieved sales of 50 million units of CRTs produced by Hitachi Electronic Devices (S) Pte. Ltd.

SEPTEMBER

Established Hitachi Micro Systems Asia Pte. Ltd. to provide customised design and engineering services for semiconductor products.

OCTOBER

Established HAS-Jakarta Representative Office in Indonesia.

NOVEMBER

Established Hitachi Home Electronics Asia (S) Pte. Ltd. to manage the sales of Hitachi’s consumer and information media products.

I believe the best way to succeed is by helping others. I am enjoying my tenure here with colleagues who are respectful and supportive.

Irene Yap
Senior Manager– Operations & Administration
Info-Communications TechnologySolutions Business
Hitachi Asia Ltd.

1996
JANUARY

Established HAS-Kaohsiung office in Taiwan.

MARCH

Pledged our support for the S-League, Singapore’s first-ever professional football league, with the sponsorship of Geylang United Football Club.

APRIL

Established HAS-Hanoi Representative Office in Vietnam.

HAS-Taipei and Hitachi, Ltd.’s Taiwan office merged to consolidate and strengthen Hitachi’s presence in Taiwan.

Became the first LCD supplier to win the local design in Windows CE applications handheld PC with a major MNC in Singapore.

MAY

Entered into a joint venture with Singapore’s Economic Development Board to set up Hitachi Semiconductor (Suzhou) Co., Ltd. in China.

JUNE

Achieved sales of 15 million units of Colour Display Tubes (CDT).

JULY

Entered into a joint venture with Singapore Economic Development Board and Nippon Steel Corporation to set up Hitachi Nippon Steel Semiconductor (Singapore) Pte. Ltd. to manufacture leading-edge DRAMs.

AUGUST

Converted HAS-PH representative office to a branch office.

Established HAS-Myanmar (HAS-MYM) branch office and showroom in Yangon.

NOVEMBER

Established Hitachi Asia (Taiwan) Co., Ltd. to sell computer products and OA equipment.

Held the 1st Hitachi Young Leaders lnitiative in Singapore.

DECEMBER

Opened the ‘Hitachi Hi-Tech Gallery’ at Hitachi Tower in Singapore, which showcased a wide range of industrial and consumer electronic products and served as an after-sales service centre.

1997
JANUARY

Established Hitachi Asia (Shanghai) Trading Co., Ltd. (HAS-WGQ) to market semiconductor products in China.

Supplied inverters to Beijing International Airport’s expansion project.

APRIL

Established Hitachi India Pvt. Ltd. (HIL) and trading subsidiary Hitachi India Trading Pvt. Ltd.

Officially opened Changi Distribution Centre (CDC) in Singapore.

AUGUST

Supplied inverters to South West Tower, a new office building located at the Central Station of the Airport Express in Hong Kong.

OCTOBER

HAS-TH was approved as a “Trade and Investment Promotion Office” by the Office of Board of Investment.

The Hitachi Symphony Orchestra performed in Singapore as part of its 45th anniversary. All proceeds were donated to the Singapore School for the Visually Handicapped.

NOVEMBER

Hitachi Group in Singapore received the “Distinguished Partner in Progress Award”, the highest recognition from the Singapore Government to corporate entities.

Launched HAS-SIN and HAS-TP’s websites (www.hitachi.com.sg and www.hitachi.tw respectively).

Held the 2nd Hitachi Young Leaders Initiative in Manila, Philippines.

1998
JANUARY

Clinched a deal together with Hitachi, Ltd. to supply a steel mill to Tata Iron and Steel Company Ltd. in Jamshedpur, India.

APRIL

HAS renamed as Hitachi Asia Ltd. with its conversion from a private limited to a public non-listed company.

JUNE

Set up an Asia Treasury Centre (ATC) in Singapore to manage the issuance of bonds, related financial activities and to steer Hitachi/HAS’s expansion and development in this region.

JULY

Set up Y2K Project Team to address all Y2K issues affecting HAS business activities and to ensure its competitiveness in the new millennium.

AUGUST

Installed three of the world’s largest absorption chillers (2,500 refrigeration tonnes each) at the Kuala Lumpur International Airport.

Supplied 13 sets of heat pump chillers to the Pudong International Airport Project in Shanghai, China.

OCTOBER

Launched HAS-SIN, HAS-HK and HAS-TP Intranet sites for staff.

NOVEMBER

Received the Electronic Data Interchange (EDI) Award from Singapore’s National Computer Board.

DECEMBER

Sold a total of 1,000 units of Passbook Entry Machines in China to Industrial & Commercial Bank of China, Agricultural Bank of China and China Construction Bank.