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Forging the Hitachi Group Identity and understanding the Hitachi Brand Value


The Hitachi Group Identity forms the cornerstone behind everything we do at Hitachi, which was why Hitachi Asia Ltd. (HAS) organised its inaugural Brand Event for colleagues across Southeast Asia to refresh their knowledge of our brand values.


Nobuya Abematsu


Without a common knowledge of what we stand for, we cannot achieve the necessary synergy across our business units to take advantage of the strength of the Hitachi Group. But if we can operate with keen knowledge of our mission, values and vision, we will think and move as one united group and put up a strong front against the competition!


Mr. Nobuya Abematsu, General Manager of Corporate Communications Group, Hitachi Asia Ltd.



We believe that harmony unites all Hitachi companies, even amongst our employees in Hitachi Cable. When we are united, we can do something for the customer. And sincerity which comes from the heart... that is the most important core value of Hitachi!


Mr. Mohamed Azam bin Mohamed Ayub, HR Senior Executive, Hitachi Cable (Johor) Sdn. Bhd.


Mohamed Azam bin Mohamed Ayub

Andrew Hamilton


We delivered what we promised to deliver, so sincerity is very important. And we have many business units all working together to create One Hitachi. Without the Hitachi Values of harmony, sincerity and pioneering spirit, that will just not be possible.


Mr. Andrew Hamilton, Global Client Partner, Hitachi Consulting


To learn more about the Hitachi Asia’s Brand Event, check out our video at the following link:

https://youtu.be/neNU35-Zsc8