Global Brand Campaign

In May 2016, the 'Global Brand Campaign' (GBC) which is aligned with the business strategy and key messages laid out in the 2018 Mid-Term Management Plan was launched to support the aim of accelerating Collaborative Creation with customers through Hitachi's Social Innovation Business. The final two campaign creatives, Healthcare and Finance were released in January and February 2018 respectively, bringing the number of creatives to a total of nine.

As FY2018 is the final year of the 2018 Mid-Term Management Plan, media plans for this GBC campaign will continue across various media including newspapers, magazines, TV and online digital platforms in English and local languages in Southeast Asia – targeting the Indonesia, Malaysia, Myanmar, Singapore, Thailand, the Philippines and Vietnam markets.

For more information, visit Hitachi’s Social Innovation Business website here.