Together with the Hitachi Group of Companies (GoCs) in Singapore, Hitachi played Santa to a group of residents living in 1-room rental flats in Block 47, Owen Road, who rely mostly on the government’s support and other forms of charity. Working alongside our long-term partner, Orchard Road Business Association (ORBA) yet again, and with the Moulmein-Cairnhill Constituency (MCC) for the first time, this CSR program started out with one objective – to make a difference in the lives of these residents. To this purpose, a donation drive was initiated on 1 October 2019, and the result was overwhelming. In all, Hitachi received monies from staff donation to purchase 190 mattress sets which included a pillow, foldable mattress and covers; as well as NTUC vouchers for the families and Popular Bookstore vouchers for the children...

For the 28th year running, Hitachi is proud to sponsor the Orchard Road Christmas Light-Up once again! This year’s Light-up started on 10 November and will end on 1 January. Asia’s most famous shopping street was transformed into a magical display of fairytales and whimsical wonderland. Orchard Road has become a visual feast of colours and lights lined with well-loved Disney characters, with trees on either side decorated with illuminated 3D Mickey Mouse icons to usher in the year-end festivities.

The yuletide season is here again as Singapore's favourite shopping street transforms into an enthralling world of enchanting galaxy! Stretching from Tanglin Mall shopping centre to Plaza Singapura, the 2.88 km became, as suggested by this year’s theme, an "Endless Wonder" of fun and fantasy where visitors are immersed into a different world from 11 November 2017 to 1 January 2018...

On 12 November 2016, Orchard Road was transformed into a dazzling display of lights and shimmering stars for the Christmas season. For the first time ever, a unique collection of interactive displays were also installed, providing lots of fun interaction for everyone. Themed "Spread the Joy", this year marked the 26th time that the Hitachi Group of Companies has been bringing Christmas cheer to visitors as the main sponsor for this signature festive light-up. At the light-up ceremony held at Ngee Ann City Civic Plaza, Mr Ichiro Iino, Chief Executive for Asia-Pacific, Hitachi, Ltd. & Chairman, Hitachi Asia Ltd., represented the Hitachi Group of Companies in Singapore to present a cheque of S$250,000 to the Community Chest, the fund-raising arm of the National Council of Social Services...

On 14 November 2015, Orchard Road was transformed into a colourful display of bells and baubles. Themed "Christmas on A GREAT STREET", this year marked the 25th time that the Hitachi Group of Companies has been bringing Christmas cheer to visitors as the main sponsor for this signature festive light-up. At the light-up ceremony held at ION Orchard Atrium, Mr Ichiro Iino, Chief Executive for Asia-Pacific, Hitachi, Ltd. & Chairman, Hitachi Asia Ltd., represented the Hitachi Group of Companies in Singapore to present a cheque of S$250,000 to the Community Chest, the fund-raising arm of the National Council of Social Services. As part of the nation's jubilee celebration, the Care & Share Scheme was extended to this year where all donations will be matched dollar-for-dollar by the Government. Hitachi is delighted that our donation will be doubled through this scheme and aid more beneficiaries...

On 15 November 2014, Orchard Road was transformed into a brilliant display of colourful stars and dazzling lights. Themed "Christmas on a Great Street", this year marked the 24th time that the Hitachi Group has been bringing Christmas cheer to visitors as a main sponsor for this signature festive light-up. At the switch-on ceremony held at Shaw House Urban Plaza, Mr. Kiyoaki Iigaya, Chief Executive for Asia, Hitachi, Ltd., represented the Hitachi Group Companies in Singapore to present a cheque of S$250,000 to the Community Chest, the fund-raising arm of the National Council of Social Services. This year in particular, the Care & Share@SG50 movement, which is held in conjunction with the nation’s golden jubilee celebration, will see all donations matched dollar-for-dollar by the Government....

On 23 November 2013, Orchard Road was transformed into an enchanting winter wonderland of twinkling stars and sparkling diamonds. Themed "Christmas on a Great Street", this year marked the 23rd time that the Hitachi Group has been bringing Christmas cheer to visitors as a main sponsor for this signature festive light-up. At the switch-on ceremony held at Shaw House Urban Plaza, Mr Kiyoaki Iigaya, Chief Executive for Asia, Hitachi, Ltd., represented the Hitachi Group Companies in Singapore to present a cheque of S$220,000 to the Community Chest, the fund-raising arm of the National Council of Social Services. These funds sustain 228 social service programmes that help children, support people with disabilities, care for the elderly and bring families together....

On 17 November 2012, hearts, doves, and classic toys such as nutcracker soldiers and trains made their appearances as part of “Christmas on A Great Street” – Orchard Road’s signature festive light-up. This is the 22nd year that the Hitachi Group has been bringing Christmas cheer to visitors as a main sponsor for the Christmas light-up. At the switch-on ceremony held at ION Orchard, Mr Kiyoshi Kinugawa, Chief Executive for Asia, Hitachi, Ltd., represented the Hitachi Group Companies in Singapore to present a cheque of S$220,000 to the Community Chest, the fund-raising arm of the National Council of Social Services. These funds sustain 219 social service programmes that help children, support people with disabilities, care for the elderly and bring families together. Mr Yukio Toyoshima, Managing Director of Hitachi Asia Ltd., received a token of appreciation from the President on behalf of the Hitachi Group of Companies in Singapore...